The Irresistible Marketing Pod

#38 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer - With High Vibe Heather

Many people have a problem we could help them with with our products or services.
 
But.
 
A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.
 
That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better without that struggle, and how our offer solves that problem.
 
A well structured launch takes your audience from problem unaware, to identifying the problem and how it is harming them, to awareness of the possibility of a better future, to familiarity with our solution for solving that problem for them.
 
Yes, even if you are a healer, or coach, or energy healer.
 
The job of marketing is to make our offer accessible and appealing. And we do that through empathizing with and inspiring our particular aligned clients.
 
And no, “it could help everyone!” is not effective marketing.
 
In this episode of The Irresisistible Marketing Pod, the fabulous High Vibe Heather and I structured messaging for each stage of her energy healing program launch in this session. That’s right, we sorted out powerful messaging for the entire launch in under an hour. Heather was generous enough to allow me to record her Marketing Confidence Cheerleading Session so I could share it with you all. 
 
Follow Heather
🍓Instagram: @high.vibe.heather
🍓Website
 
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🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
 
Marketing Confidence Cheerleading
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#37 5 Months or 5 Minutes?

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.
 
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results
(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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#36 Stay Delulu: The Entrepreneurial Mindset Few Admit to But Everyone Needs

For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.
 
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
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🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
 

#35 Cheerleading Sesh: How To Explain The Value of Your Work - with Alyssa Booth, Licensed Professional Counselor & Empowered Body Coach

The heart of consent-based marketing practices is just to tell the truth.
 
But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.
 
It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joys may be discovered. That’s also telling the truth.
 
In this episode of The Irresistible Marketing Pod, I walk Marketing Confidence Cheerleading client Alyssa Booth through how to message the value of her incredibly beautiful & important empowered body coaching.
 
Content Warning: this episode mentions diet culture, fatphobia, weight stigma, eating disorders, etc.
Empowered Body Coaching With Alyssa
🍓Free 5-Day Body Image Challenge🍓Book a free 30 Min Body Breakthrough call
 
Follow Alyssa
🍓 Instagram🍓 Website
 
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#34 The Terror of Things Going Too WELL

“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear.
Cycle of Abuse Reference
🍓 ACON 
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#33 How To Be a Shameless Icon - with Star Matriarch

Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it.
 
It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand.
 
The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed for. 
 
It was a journey to get there, and the story is a wild ride you’re gonna want to hop on.
 
For anyone who has felt their creativity stunted by shame, get in. We’re ripping off our masks and setting them on fire as we get hype for the Red Ship re-release via Exotic Fever Records. 
 
(For anyone who has ever had to charm the pants off the oppressor, you’ll be rocking this record on repeat for the rest of your life.)
 
Content Warningsss: There is an explicit mention or two of sex work. And we swear a lot. And, I spoil the movie A Star Is Born. Listen if you dare. 😈
Listen to Red Ship EPs
🔥 You’re Free (With Me)🔥 Geisha Means Open-Minded🔥 Before We’re Vaporized🔥 You can also listen to Star Matriarch on Spotify, but she makes more money if you listen on Bandcamp!
Follow Star Matriarch
🍓Shows🍓Website
🍓On TikTok, Instagram, & YouTube as @starmatriarch
 
 
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#32 Cheerleading Sesh: What Would Ginger Fatale Do?

Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it? 
 
Not fun.
But also- not the end of the world.
 
In fact, there are several ways to have a bit of fun with it.
 
Actually, sometimes you can even turn a negative review into really good marketing. 😈
 
That’s what I worked on with Burlesque Star Ginger Fatale in this real-life Marketing Confidence Cheerleading session. Enjoy!
 
Follow Ginger Fatale
🍓 Soul On Fire Dance Website
🍓 On Instagram & TikTok as @soul_on_fire_dance
🍓 On Facebook as @soulonfiredancecollective
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
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#31 Cheerleading Sesh: Your Presence Adds Value - with Arthur Robinson, The Librarian Contrarian

Do you think you have to “earn” the brand that YOU created?
 
Let me tell you a secret: you already did.
 
It wouldn’t exist without you.
 
You brought it into the world.
 
You birthed it. You gave it light.
That was enough.
If you’ve been conditioned to believe that you don’t just deserve what you require to survive and thrive, you have to perpetually strive to earn these things… this idea is probably creating some cognitive dissonance for you.
 
That’s OK. Nothing has gone wrong. You’ve developed some powerful survival tactics for navigating systems that weren’t built for you.
 
But what if you didn’t have to “step into” the persona that is in your mind’s eye… the one that IS the brand, who has earned it all, who deserves it all? What if you just have to let yourself own that this is already who you are?
 
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
 
MASSIVE thanks to Arthur Robinson, the magnificent Librarian Contrarian for sharing this part of your journey with us. So many are going to feel so seen, and so much less alone, thanks to your courage in welcoming us into this moment of your life.
 
Follow Arthur
🍓On the socials as @itsartwithwords
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
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#30 How Much Should I Care About My CTR?

It matters, but not as much as you think it does. Here’s my breakdown of why you shouldn't let bad math get you down... and why, frankly, a lot of marketing metrics are based on bad math.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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#29 How To Stop Underpricing

“The value of work” is always- and has always been- subjective. And you are your own most important subject. In this episode, I share 2 simple questions to help solopreneurs know when it’s time to raise their prices.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, June 13th
🍓 Pay-What-You-Can Marketing Confidence Cheerleading
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader