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Episodes
Saturday Jan 06, 2024
Saturday Jan 06, 2024
Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.
Most Popular Blog Posts of 2023
Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away
Website Optimization: How to Visually Highlight The Most Important Messaging on Your Website
The Importance of Hope In Marketing
You ARE the Niche
Preventing Choice Overload in Website Marketing
Want us to handle authoring your own wildly popular blog?
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Thursday Dec 28, 2023
Thursday Dec 28, 2023
Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 9
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Wednesday Dec 20, 2023
Wednesday Dec 20, 2023
If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results
(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Many people have a problem we could help them with with our products or services.
But.
A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.
That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better without that struggle, and how our offer solves that problem.
A well structured launch takes your audience from problem unaware, to identifying the problem and how it is harming them, to awareness of the possibility of a better future, to familiarity with our solution for solving that problem for them.
Yes, even if you are a healer, or coach, or energy healer.
The job of marketing is to make our offer accessible and appealing. And we do that through empathizing with and inspiring our particular aligned clients.
And no, “it could help everyone!” is not effective marketing.
In this episode of The Irresisistible Marketing Pod, the fabulous High Vibe Heather and I structured messaging for each stage of her energy healing program launch in this session. That’s right, we sorted out powerful messaging for the entire launch in under an hour. Heather was generous enough to allow me to record her Marketing Confidence Cheerleading Session so I could share it with you all.
Follow Heather
🍓Instagram: @high.vibe.heather
🍓Website
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Wednesday Dec 13, 2023
Wednesday Dec 13, 2023
Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results
(Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.
Free Masterclass
🍓 How To Massively Speed Up Your Marketing Results (Even On a Tight Budget) - register for the FREE virtual masterclass on Jan. 2
Marketing Confidence Cheerleading
🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Thursday Oct 26, 2023
Thursday Oct 26, 2023
The heart of consent-based marketing practices is just to tell the truth.
But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.
It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joys may be discovered. That’s also telling the truth.
In this episode of The Irresistible Marketing Pod, I walk Marketing Confidence Cheerleading client Alyssa Booth through how to message the value of her incredibly beautiful & important empowered body coaching.
Content Warning: this episode mentions diet culture, fatphobia, weight stigma, eating disorders, etc.
Empowered Body Coaching With Alyssa
🍓Free 5-Day Body Image Challenge🍓Book a free 30 Min Body Breakthrough call
Follow Alyssa
🍓 Instagram🍓 Website
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support🍓 Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Thursday Oct 19, 2023
Thursday Oct 19, 2023
“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear.
Cycle of Abuse Reference
🍓 ACON
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support🍓 Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader🍓Follow me on TikTok: @confidencecheerleader
Saturday Sep 30, 2023
Saturday Sep 30, 2023
Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it.
It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand.
The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed for.
It was a journey to get there, and the story is a wild ride you’re gonna want to hop on.
For anyone who has felt their creativity stunted by shame, get in. We’re ripping off our masks and setting them on fire as we get hype for the Red Ship re-release via Exotic Fever Records.
(For anyone who has ever had to charm the pants off the oppressor, you’ll be rocking this record on repeat for the rest of your life.)
Content Warningsss: There is an explicit mention or two of sex work. And we swear a lot. And, I spoil the movie A Star Is Born. Listen if you dare. 😈
Listen to Red Ship EPs
🔥 You’re Free (With Me)🔥 Geisha Means Open-Minded🔥 Before We’re Vaporized🔥 You can also listen to Star Matriarch on Spotify, but she makes more money if you listen on Bandcamp!
Follow Star Matriarch
🍓Shows🍓Website
🍓On TikTok, Instagram, & YouTube as @starmatriarch
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader🍓Follow me on TikTok: @confidencecheerleader
Thursday Sep 28, 2023
Thursday Sep 28, 2023
Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it?
Not fun.
But also- not the end of the world.
In fact, there are several ways to have a bit of fun with it.
Actually, sometimes you can even turn a negative review into really good marketing. 😈
That’s what I worked on with Burlesque Star Ginger Fatale in this real-life Marketing Confidence Cheerleading session. Enjoy!
Follow Ginger Fatale
🍓 Soul On Fire Dance Website
🍓 On Instagram & TikTok as @soul_on_fire_dance
🍓 On Facebook as @soulonfiredancecollective
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader