The Irresistible Marketing Pod

#68 The Courage To Narrow It Down with Monique the Money Coach

Appealing to everyone at once is a skill exactly 0 people have mastered.
 
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
 
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
 
So, we have to trust that narrowing it down is the right move.
 
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader. 
 
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
 
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Seize one of the last spots to work with me 1:1 in 2024!
🍓 Join The Squad 🎉
 
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Email Me
🍓isa@misamessaging.com
 
Work With Monique
🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching
 
Follow Monique
🍓moniquethemoneycoach.com🍓@moniquethemoneycoach on Instagram

#67 Shameless Marketing (The Good Kind)

The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Seize one of the last spots to work with me 1:1 in 2024!
🍓 Join The Squad 🎉
 
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🍓 Join my newsletter 
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com
 

#66 Anxiety Doesn't Mean You Made a Mistake

What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support
🍓 Join The Squad 🎉
 
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🍓 Join my newsletter 
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com

#65 My First $10K Month | Entrepreneur Diaries

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.
B) To light the path for those coming after.
C) To help you steer clear of some of the obstacles that I smacked right into.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Join The Squad 🎉🍓 1:1 Support
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter 
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com

#64 Stop Marketing To Your Critics

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
🍓 1:1 Support
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter 
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
 

#63 I Made This | Entrepreneur Diaries

The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July
🍓 1:1 Support
 
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🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader

#62 Marketing with the Witch Wound with Faelan Shiva

What if this marketing anxiety… isn’t yours?
 
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
 
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
 
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
 
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
 
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
 
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her. 
 
We discuss:
 
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
 
Enjoy!
Register for The Squad 🎉 Open House
🍓RSVP for Squad Cheerleading on June 28, 2024
 
Work With Faelan
🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2
🍓Living The Sacred Wheel Mentorship
🍓1:1 Astrology Reading
 
Follow Faelan
🍓roseofvenus.com🍓@FaelanShiva on Instagram
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support🍓 Join The Squad
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader

#61 So You Want To Go Viral with Alyssa Zander

Can you emotionally handle going viral? So many want to go viral, so few are ready.
 
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
 
We discuss:
 
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
 
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
 
Work With Alyssa
🍓Get 10% off Codependency Alchemy: The Membership
 
Follow Alyssa
🍓Substack🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts🍓@alyssaaazander on TikTok, Instagram, & YouTube
 
Come to The Squad 🎉 Open House!
🍓Register for free
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support🍓 Join The Squad
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
 

#60 Just Because You Can Doesn't Mean You Should

It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
 
Come to The Squad 🎉 Open House!
🍓Register for free
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support🍓 Join The Squad
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
 

#59 When Explaining Value Isn't Working

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support🍓 Join The Squad
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader