The Irresistible Marketing Pod

#71 Business Boundaries

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
 
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#70 Ice Cream or Chili Pepper?

Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.
 
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#69 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur Diaries

My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
 
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#68 The Courage To Narrow It Down with Monique the Money Coach

Appealing to everyone at once is a skill exactly 0 people have mastered.
 
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
 
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
 
So, we have to trust that narrowing it down is the right move.
 
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader. 
 
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
 
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
 
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Work With Monique
🍓Speed up hitting those financial milestones with Monique’s gentle, nonjudgmental 1:1 coaching
 
Follow Monique
🍓moniquethemoneycoach.com🍓@moniquethemoneycoach on Instagram

#67 Shameless Marketing (The Good Kind)

The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
 
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🍓 Seize one of the last spots to work with me 1:1 in 2024!
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🍓isa@misamessaging.com
 

#66 Anxiety Doesn't Mean You Made a Mistake

What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
 
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🍓isa@misamessaging.com

#65 My First $10K Month | Entrepreneur Diaries

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.
B) To light the path for those coming after.
C) To help you steer clear of some of the obstacles that I smacked right into.
 
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🍓isa@misamessaging.com

#64 Stop Marketing To Your Critics

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
 
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🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
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#63 I Made This | Entrepreneur Diaries

The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
 
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🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July
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#62 Marketing with the Witch Wound with Faelan Shiva

What if this marketing anxiety… isn’t yours?
 
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
 
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
 
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
 
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
 
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
 
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her. 
 
We discuss:
 
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
 
Enjoy!
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🍓RSVP for Squad Cheerleading on June 28, 2024
 
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🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2
🍓Living The Sacred Wheel Mentorship
🍓1:1 Astrology Reading
 
Follow Faelan
🍓roseofvenus.com🍓@FaelanShiva on Instagram
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 1:1 Support🍓 Join The Squad
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader