The Irresistible Marketing Pod

#93 How To Convey Expertise with Shaté Hayes

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.
 
In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.
 
You’ll learn:
 
🖋️ How to convey expertise- ethically
🖋️ How to identify the strongest parts of your story to share in your marketing
🖋️ How to use data to combat your imposter syndrome
🖋️ Why negative self-talk can sink your messaging
🖋️ How to get better stories
🖋️ How to message through a major career (and identity) change
Clear your opportunity blocks!
🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again.
Follow Shaté
🍓careersteward.co🍓LinkedIn
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🍓isa@misamessaging.com

#92 How Long Til They Buy?

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.
 
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#91 The Problem With “Tough Love” Business Coaching

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered.So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.
 
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
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#90 How To Vanquish Salesyness From Your Marketing

Wrong question. Right question: why are you afraid of selling?
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
Work With Me
🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)
 
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#89 When Can I Expect Profit?

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general?Here’s why getting help now is the financially responsible move.
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
Work With Me
🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)
 
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#88 Dream Killers

Defensive marketing doesn’t sell… because you’re speaking to YOUR doubts about your work & sending out “I don’t trust the value of my work!” vibes to potential clients.That’s why it is SO important to have confidantes that will encourage you and feed your motivation and belief- NOT reinforce your fears and doubts.Is your inner circle more Dream Killer or Dream Bringer?
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🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉
 
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🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging
Email Me
🍓isa@misamessaging.com

#87 All It Takes is One Person

Your work has ripple effects. Every time your marketing touches one person enough to share it with their people, new people are brought into your world. Your next sale is so much closer than you think it is. If you need some encouragement in your entrepreneurship journey, listen to this.
Work With Me 
🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉
 
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Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging
Email Me
🍓isa@misamessaging.com

#86 Why You Can’t "Just Get Over" Your Marketing Blocks

Are you expecting yourself to “just get over” an emotional reaction that is blocking you from effectively marketing your business? A block you were deeply conditioned to have through lots of painful reinforcement over the years?If so, that is not a fair or realistic expectation. Here’s a much more helpful and effective approach.
 
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🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕ (limited to 1 per person)🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉
 
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Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on LinkedIn🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging
Email Me
🍓isa@misamessaging.com

#85 You Still Gotta Talk To People

The more you actually talk to your aligned customers, the better your marketing gets. Plus, it’s WAY EASIER to close a new client over an actual conversation than it is to over DMs alone.
Work With Me 
🍓 Pick my marketing brain over a ☕ Zoom Coffee ☕🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter 
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
 

#84 You Know What To Do, Just Not How To Make Yourself Do It

You know what you need to do for marketing- or at least you have several ideas about things to try. You know how to Google. You probably have some courses you bought you could probably go watch.
But something keeps happening between knowing what to do and actually doing it.
Here’s why more information isn’t the answer- and what actually is.
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🍓 Join The Squad 🎉🍓 Work with me 1:1 with complimentary access to Squad 🎉
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Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com