The Irresistible Marketing Pod

#98 Hardcore Hooks

Hard truth: small talk has no place in marketing. You’re going to have to accept that you need a hook and that crafting a good one takes effort and practice.
 
🍓 See the examples referenced in this episode on my blog
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#97 Why You Keep Getting the Same Feedback

When learning a new skill, building a new belief, or developing a new habit, you don’t get to jump right to having it happen on autopilot. Here’s why you need someone in your corner to remind you - over and over again - what you’re building toward.
 
🍓 Muscle Memory info
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#96 Did you factor in fun?

Engagement with content doesn’t happen without some sort of emotional payoff. Have you factored fun into your marketing strategy? Here’s why you should and how to start if fun feels like a foreign concept.
 
Head to the blog for the signature content examples discussed in this episode.
🍓The Irresistible Marketing Blog
 
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#95 Emotionally Preparing to Grow Your Business

Today’s episode is about how to emotionally prepare to uplevel your business. This was the topic the Squad, my membership for black sheep turned creative entrepreneurs, voted on for our theme for the month of August 2025. With their permission, I’m sharing our masterclass and Q & A with the podcast, because it was just too good not to. 
 
We cover:✨Why entrepreneurs need a presence practice instead of checking out from their emotions
✨Why lack of clarity is often a sign you need to rest
✨Common blocks for knowing what you want
✨Why desire is uncomfortable for many folks who have been chronically invalidated
✨Why grind=burnout and the rationale behind romanticizing
✨When your inner monologue is holding you back and how to change the story
✨How to build your creativity muscle
✨Why leaders don’t try to do it all alone
✨Creativity as an antidote to feelings of powerlessness and helplessness
Let’s dive in.
 
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#94 Marketing As Resistance

Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.
 
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Sources for This Episode
Fenty Beauty
https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098 
https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity 
https://www.bbc.com/news/newsbeat-58084543 
https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/
https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/ 
https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html 
Savage X Fenty / Victoria’s Secret
https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/
https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty
https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret
https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself
https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/
https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/
 
Patagonia
https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html
https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon
https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick
https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html
https://www.patagonia.com/ownership/
https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/
https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears
 
Costco / Target
https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1
https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/
https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069
https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives
https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/
 
Fifty Licks
https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html
https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/
 
Studies
https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising
https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value
https://blog.hubspot.com/marketing/inclusive-marketing

#93 How To Convey Expertise with Shaté Hayes

If your About page is just a bullet point list of your qualifications, you’re leaving money on the table.
 
In this episode, Shaté Hayes, founder & CEO of Career Steward, Inc., shares practical tips for taking radical ownership of your story and sharing it so powerfully, it blasts open opportunities.
 
You’ll learn:
 
🖋️ How to convey expertise- ethically
🖋️ How to identify the strongest parts of your story to share in your marketing
🖋️ How to use data to combat your imposter syndrome
🖋️ Why negative self-talk can sink your messaging
🖋️ How to get better stories
🖋️ How to message through a major career (and identity) change
Clear your opportunity blocks!
🍓Check out Shaté’s free resource to help clear opportunity blocks, take action, and love your work again.
Follow Shaté
🍓careersteward.co🍓LinkedIn
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#92 How Long Til They Buy?

Expecting instant results often betrays a lack of understanding of your buyer’s journey. Here’s why measuring too early will lead you to misinterpret your data.
 
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#91 The Problem With “Tough Love” Business Coaching

Coaching is great when it strengthens your ability to trust yourself and your judgement. It’s amazing when it clarifies your wants and needs and expands your capacity to advocate for them. It’s mind-blowing and world changing when it smashes through perceived barriers and limits and empowers you to dream bigger, want more, and believe in your worthiness to receive abundantly.It sucks when there is no concern placed on how it lands. It sucks when there is no accountability for how it’s delivered.So, is your coach empowering you or relegating you to permanent follower status? Let’s get into it.
 
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
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#90 How To Vanquish Salesyness From Your Marketing

Wrong question. Right question: why are you afraid of selling?
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
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#89 When Can I Expect Profit?

Many new entrepreneurs make the mistake of waiting to get help until they see profit… But help is what gets them TO profit faster. Most are estimating 2-3 years on average for a new business to see profit. Do you want to wait that long for the help you know you need NOW? Do you want to wait that long for profit in general?Here’s why getting help now is the financially responsible move.
Free Workshop
🍓Marketing Through Fear of Visibility: How To Emotionally Afford the Cost of Being seen on April 29, 2025
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