The Irresistible Marketing Pod

#77 Long Shot Lore

In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
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#76 Copywriting For Relationship-Building with Melissa Esmeralda

A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.
 
But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.
 
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair. 
 
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
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🍓isa@misamessaging.com

#75 The Formality Trap

Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
 
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🍓isa@misamessaging.com

#74 Getting Rich = Revolution, And I Love That For Us | Entrepreneur Diaries

Dear Small Business Owners, Solopreneurs, & Creatives Who Help To Make the World More Just, Beautiful, & Healthy Through Your Work,
 
I want you to get great at marketing so you can get rich. Not just because you deserve to (you do) but so your brilliance can be freed up to address more than just survival.
 
Self-sacrifice and self-deprecation keep us weakened and distracted. Let’s do the opposite. Cuz  here’s what that would mean for the world.
 
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#73 How To Stop Settling In Your Business

Slow your roll, babe. You’re skipping some steps before you can even  KNOW that you’re not settling in your business. Step 1: learn how to be present, Step 2: clarify your vision, Step 3: have boundaries with others, Step 4: have boundaries with yourself. Here’s how.
 
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#72 Business Boundaries

When people come to me for marketing help because they feel like they’ve tried everything and nothing has worked yet, I often find that they’ve skipped a really important prerequisite: business boundaries. Here’s how I can tell.
 
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#71 Ice Cream or Chili Pepper?

Consent & confidence are essential ingredients for radically successful, radically ethical marketing. Here's how we center consent and practice building confidence in my Marketing Confidence Confidence Cheerleading programs and why this method helps clients finally stop underpricing.
 
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#70 A Case of the Bad Ads & the Compare and Despair Trap | Entrepreneur Diaries

My no good very bad case of bad ad-fluenza and resulting compare & despair. And what I did to shake myself out of it.
 
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#69 The Courage To Narrow It Down with Monique the Money Coach

Appealing to everyone at once is a skill exactly 0 people have mastered.
 
But when we take the entrepreneurship plunge, our brains sometimes trick us into thinking that having broad appeal is the safest way to do marketing.
 
Unfortunately, the more we try to target our messaging to everyone, the less our ideal customers realize that we’re talking to them and that they are, in fact, our ideal customers.
 
So, we have to trust that narrowing it down is the right move.
 
That’s why getting specific about what you want to offer to whom requires a lot of courage, confidence, and trust. Which is one of the main things savvy entrepreneurs seek support with when they work with me as their Marketing Confidence Cheerleader. 
 
And when asked the right questions, many folks surprise themselves with the realization that they have a lot more clarity on their ideal customer than they thought they did. And that gives them a whole lot of tailored, specific, powerful messaging for their marketing. Because they know exactly who to picture they’re talking to when crafting their marketing.
 
Squad 🎉 member Monique The Money Coach generously allowed me to demo what Marketing Confidence Cheerleading is like by recording our session for the podcast. As you’ll hear, narrowing it down is often a springboard for creativity.
 
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#68 Shameless Marketing (The Good Kind)

The most powerful marketing I’ve ever seen or made alleviates shame. There’s no manufactured problem to fix so I can sell you a cure. Instead, in the marketing, we dismantle the narrative of the problem.
 
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🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com