The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners with personal brands in the fields of health, wellness, personal development, marketing/advertising/creative, and the creative arts.
Episodes
Saturday Apr 06, 2024
#57 Trauma-Informed Money Manifestation with Samara Kasai
Saturday Apr 06, 2024
Saturday Apr 06, 2024
Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.
On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.
On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.
When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.
The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.
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🍓 Exhale Scarcity, Inhale Abundance: Free Breathwork + Meditation Bundle!🍓Moody & Magnetic
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🍓On Instagram as @samarakasai🍓 Cozy Co-Creation Podcast
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Tuesday Mar 26, 2024
#56 Stop Skipping Stating The Obvious In Your Messaging
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.Work With Me as Your Marketing Confidence Cheerleader
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Friday Mar 22, 2024
#55 The Challenge of Simplicity
Friday Mar 22, 2024
Friday Mar 22, 2024
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
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Sources of The Stats I Reference In This Episode
🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/
🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
Monday Mar 18, 2024
#54 Violent Confirmations: How To Write a Not-Boring Email with Peya Robbins
Monday Mar 18, 2024
Monday Mar 18, 2024
Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.
Work With Peya
🍓 Sign up for Violent Confirmations🍓Specials for Irresistible Marketing Pod listeners - make sure you check out the Strategic Ops Scan: a 90-minute workshop to review your business, uncover strengths, and identify opportunities. Implementation happens on that call in real time, and you get a report afterward with our findings.
Follow Peya
🍓PeyaRobbins.com
🍓LinkedIn
🍓On Instagram as @peypeytheva
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Thursday Feb 29, 2024
#53 How To Stop a Business Doom Spiral with Tiffany Cheung
Thursday Feb 29, 2024
Thursday Feb 29, 2024
Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.
The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around.
🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons}
Work With Tiffany
🍓 FREE Sales Call Training🍓 Magic Mind
Follow Tiffany
🍓 tiffanycheung.co🍓 @tiffanycheung.co on Instagram
Work With Me as Your Marketing Confidence Cheerleader
🍓 Get a 🔥 Brand Story🍓 Join The Squad
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Tuesday Feb 20, 2024
#52 Or You Could Just Follow Up
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.
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Saturday Feb 17, 2024
#51 The Gift of Slow Business Growth
Saturday Feb 17, 2024
Saturday Feb 17, 2024
What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me.
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🍓 Join The Squad 🎉🍓 Get a Pep Talk In a Pinch
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🍓 Follow me on YouTube: @marketingconfidencecheerleader🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Sunday Feb 04, 2024
#50 An Overlooked Rite of Passage: How You Handle the No-Shows
Sunday Feb 04, 2024
Sunday Feb 04, 2024
Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.
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Thursday Jan 25, 2024
Thursday Jan 25, 2024
In today’s episode of The Irresistible Marketing Pod, we talk about why so many entrepreneurs struggle with chronic pain and what to do about it. My guest is the fabulous Dr. Andrea Moore, a Doctor of Physical Therapy, Board-Certified Orthopedic Specialist, Certified Life Coach & Thriving Method Facilitator, Nutritional Therapy Practitioner, & host of The Unweaving Chronic Pain podcast.
She brings an incredibly nuanced, well-rounded, and helpful perspective to chronic pain that I can’t wait to share with all of you.
Take the Pain Archetype Assessment for Free
🍓 Pain Archetype Assessment
Subscribe To The Unweaving Chronic Pain Podcast
🍓 Unweaving Chronic Pain Podcast
Follow & Work With Dr.Andrea
🍓 Website🍓 @drandreamoore on Instagram
Marketing Confidence Cheerleading
🍓 Get a Killer Content Session🍓 Get a 🔥 Brand Story 🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
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Wednesday Jan 24, 2024
Wednesday Jan 24, 2024
Style Opal Media Founder & CEO Jyssica Leilani walks us through the origin story of Upper Left Ladies and how it grew into the beloved, wildly popular community of soul-led women & femme entrepreneurs it is today. If you’re looking to build a magical membership or group program of your own, you don’t want to miss this episode.
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🍓 Visit the Upper Left Ladies website store select "Meetup Dropin" and enter FIRSTMEET at checkout
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🍓 Become a ULL Member
Follow & Work With Jyss
🍓 Style Opal Media 🍓 Instagram: @upperleftladies, @styleopalmedia, @jyssica.leilani
🍓 TikTok: @jyssica.leilani
Marketing Confidence Cheerleading
🍓 Get a Killer Content Session🍓 Join The Squad🍓 Work with me 1:1 in Season of Support🍓 Get a Pep Talk In a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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Follow Me
🍓 Follow me on YouTube: @marketingconfidencecheerleader🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader