The Irresistible Marketing Pod

#67 Anxiety Doesn't Mean You Made a Mistake

What if, as an entrepreneur, anxiety was friend, not foe? Innovative entrepreneurs blaze trails that haven’t been traversed before- which makes unfamiliarity and uncertainty constant bedfellows. Anxiety is natural, but it doesn’t mean you made a mistake. In fact, it often carries important clarity should you get curious enough to explore.
 
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#66 My First $10K Month | Entrepreneur Diaries

July 2024 was my first $10K+ profit month. It’s a moment. It’s that goal number you hear about so much on the online coachisphere. And, to be real, I don’t feel how I thought I would when I hit it.
I’m gonna publicly take inventory.
A) To help it sink in for myself that: dang, I did that.
B) To light the path for those coming after.
C) To help you steer clear of some of the obstacles that I smacked right into.
 
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🍓isa@misamessaging.com

#65 Stop Marketing To Your Critics

Who are you picturing when crafting your marketing? It better not be your critical parent or ex, your skeptical friend, or that boss who fired you way back when. If it is… we can tell. And it doesn’t make us want to buy. Here’s how to fix it.
 
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🍓 Join The Squad 🎉 and get the bonus 30 days of content prompts when you join in July🍓 Register for a *free* Breathwork & Marketing Confidence Cheerleading Session on July 19th- in collaboration with Mica Winegarden, The Burnout Fairy 🧚
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#64 I Made This | Entrepreneur Diaries

The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
 
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#63 Marketing with the Witch Wound with Faelan Shiva

What if this marketing anxiety… isn’t yours?
 
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
 
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
 
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
 
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
 
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
 
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her. 
 
We discuss:
 
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
 
Enjoy!
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🍓RSVP for Squad Cheerleading on June 28, 2024
 
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🍓Register for the free masterclass: The Love Language of Your Venus Sign on July 2
🍓Living The Sacred Wheel Mentorship
🍓1:1 Astrology Reading
 
Follow Faelan
🍓roseofvenus.com🍓@FaelanShiva on Instagram
 
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#62 So You Want To Go Viral with Alyssa Zander

Can you emotionally handle going viral? So many want to go viral, so few are ready.
 
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
 
We discuss:
 
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
 
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
 
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🍓Get 10% off Codependency Alchemy: The Membership
 
Follow Alyssa
🍓Substack🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts🍓@alyssaaazander on TikTok, Instagram, & YouTube
 
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🍓Register for free
 
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#61 Just Because You Can Doesn't Mean You Should

It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
 
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#60 When Explaining Value Isn't Working

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
 
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#59 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel

“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
 
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
 
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
 
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
 
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
 
Work With Selomé
🍓 FREE Masterclass: Transform Your Money Beliefs
Follow Selomé
🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
 
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#58 Upleveling My Relationship With Control | Entrepreneur Diaries

Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.
 
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