The Irresistible Marketing Pod

#13 The Safe Choice Is Not The Safe Choice

Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
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#12 3 Easy Ways To Get More Testimonials

A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews.
 
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#11 3 Easy Ways To Repurpose Old Content

How to still post consistent, quality marketing content- even when you’re not feeling 100%.
 
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#10 Marketing With Chronic Pain

Sustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events.
 
✨ Get your copy of the You Are Safe In Your Body Workbook ✨
 
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#9 Why Empathy Isn’t Enough To Make the Sale

The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
 
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#8 How to Choose Your Brand Colors With Designer Pam Partington, Co-Founder of Realistic

I know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers.
 
So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory.
 
Color Theory References:
Color wheel for complimentary colors
Color symbolism chart
The book that Pam calls “the G.O.A.T. of color theory”
 
Work With Pam:
pamelapartington.com
wearerealistic.com
12lawsofsync.com
 
Follow Pam:
On Instagram as @realisticagency
 
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Join Club Content Cauldron
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Follow me on Insta: @marketingconfidencecheerleader
Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#7 How Much of Your Personal Story Should You Share in Your Marketing?

This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines.
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#6 Inclusivity Beyond Rainbow Capitalism - with Renae Johnson, founder of Open Space Therapy Collective

As Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing.
 
Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective, a hub for queer and trans therapy based in California. As a licensed therapist, Renae is just a wealth of information about how messaging affects people’s mental health.
Follow Open Space Therapy Collective (OSTC):
openspacetherapycollective.com
Instagram, Facebook, & YouTube: @openspacetherapycollective
Tiktok: @openspacetherapy
Keep an eye out for their upcoming podcast My Therapist is Out dropping Wednesday, February 15, 2023!
 
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#5 Anxious People Are Creative People

When people ask me how to fix their marketing, anxiety is usually at the root of the problem.
Lucky for you, as someone who struggles with anxiety disorders and has been a celebrated marketer since 2015 or so… I have quite a bit of practice in working with - not against - anxiety to create irresistible marketing. And I have a different way of viewing anxiety that has helped me to channel nervous energy into creativity and release my shame about my mental health. In this episode, I share how I've learned to compost my anxiety into marketing creativity.
 
If you’d like some fun, specific tools for composting your anxiety into marketing creativity- come to the Marketing Witchery Workshop on Monday, Jan. 23. If you’d like to work with me 1:1 as your own, personal Marketing Confidence Cheerleader you can sign up for a Season of Support here.

#4 Taking the Manipulation Out of Marketing With Alyssa Zander, Relationship & Codependency Coach

Unfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!!
 
In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.
 
Get your tix for the Marketing Witchery Workshop on the 23rd
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Follow Alyssa on Instagram & TikTok: @alyssaaazander
Work with Alyssa
Sign up to be a FREE early reader of Alyssa’s upcoming healing the mother wound book
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