The Irresistible Marketing Pod

#8 How to Choose Your Brand Colors With Designer Pam Partington, Co-Founder of Realistic

I know a lot of new business owners are spending time agonizing over branding: how to pick a visual aesthetic to properly communicate the essence of your business and offers.
 
So, to help you out with your decision-making process plus make it more fun and empowered, I brought on an awesome designer, Pam Partington, to teach us about color theory.
 
Color Theory References:
Color wheel for complimentary colors
Color symbolism chart
The book that Pam calls “the G.O.A.T. of color theory”
 
Work With Pam:
pamelapartington.com
wearerealistic.com
12lawsofsync.com
 
Follow Pam:
On Instagram as @realisticagency
 
Work With Me:
Join Club Content Cauldron
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Follow Me:
Follow me on Insta: @marketingconfidencecheerleader
Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#7 How Much of Your Personal Story Should You Share in Your Marketing?

This is one of the questions I get asked the most. Here are my guidelines for deciding what to share and what to keep private. And, no, only sharing what's "professional" is not one of my guidelines.
Work With Me:
Join Club Content Cauldron
Work with me as your Marketing Confidence Cheerleader
Follow me on Insta: @marketingconfidencecheerleader
Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#6 Inclusivity Beyond Rainbow Capitalism - with Renae Johnson, founder of Open Space Therapy Collective

As Valentine’s Day draws near and our digital spaces are flooded with imagery and messaging about cis-hetero couples, I wanted to share some thoughts on how businesses can be more inclusive in their marketing.
 
Joining me for this discussion is Renae Johnson, founder, CEO, & Clinical Supervisor of Open Space Therapy Collective, a hub for queer and trans therapy based in California. As a licensed therapist, Renae is just a wealth of information about how messaging affects people’s mental health.
Follow Open Space Therapy Collective (OSTC):
openspacetherapycollective.com
Instagram, Facebook, & YouTube: @openspacetherapycollective
Tiktok: @openspacetherapy
Keep an eye out for their upcoming podcast My Therapist is Out dropping Wednesday, February 15, 2023!
 
Work With Me:
Join Club Content Cauldron
Get me as your Marketing Confidence Cheerleader
Follow me on Insta: @marketingconfidencecheerleader
Follow M.Isa Messaging, my marketing agency, on Instagram & Facebook: @misamessaging
Join our newsletter for irresistible marketing perks!
 

#5 Anxious People Are Creative People

When people ask me how to fix their marketing, anxiety is usually at the root of the problem.
Lucky for you, as someone who struggles with anxiety disorders and has been a celebrated marketer since 2015 or so… I have quite a bit of practice in working with - not against - anxiety to create irresistible marketing. And I have a different way of viewing anxiety that has helped me to channel nervous energy into creativity and release my shame about my mental health. In this episode, I share how I've learned to compost my anxiety into marketing creativity.
 
If you’d like some fun, specific tools for composting your anxiety into marketing creativity- come to the Marketing Witchery Workshop on Monday, Jan. 23. If you’d like to work with me 1:1 as your own, personal Marketing Confidence Cheerleader you can sign up for a Season of Support here.

#4 Taking the Manipulation Out of Marketing With Alyssa Zander, Relationship & Codependency Coach

Unfortunately, codependent business relationships and coercive selling are the norm in our culture. But I want to make consensual selling the new normal!!
 
In this episode, Codependency & Relationship Coach Alyssa Zander and I discuss how to phase manipulative tactics out of marketing and get our needs met while running ethical businesses.
 
Get your tix for the Marketing Witchery Workshop on the 23rd
Work with me as your Marketing Confidence Cheerleader
Follow me on Insta: @marketingconfidencecheerleader
Follow my marketing agency, M.Isa- makers of irresistible marketing: @misamessaging
Follow Alyssa on Instagram & TikTok: @alyssaaazander
Work with Alyssa
Sign up to be a FREE early reader of Alyssa’s upcoming healing the mother wound book
Join Codependency Alchemy
Book a 1:1 with Alyssa

#3 Permission to Be Sexy In Marketing - With Cera Byer of Intuitive Edge Coaching

How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can!
 
In this episode, I talk with my Business Coach & sexiness in marketing inspiration Cera Byer all about it. We cover:
 
How empowering it is to redefine "professionalism" for yourself
Why service providers need to show what it's really like to work with and be in community with them
Why your sexiness scaring some potential clients away is actually a good thing
How to handle haters & pushback
Why you can't control how others perceive you anyway
In fact, we couldn't fit all the nuances of this topic into one episode so I am actually planning on doing a series of Sexiness in Marketing. If you'd like to suggest a topic or a guest, email me at isa@misamessaging.com
Follow me: @marketingconfidencecheerleader
Follow my marketing agency, M.Isa- makers of irresistible marketing: @misamessaging
Work with me: Sign up for the Season of Support & snatch those irresistible bonuses before December 15th
Follow Cera: @intuitiveedgecoaching
Work with Cera: Join the Elemental Entrepreneurship Coven waitlist

#2 Signs You Need More Emotional Support to Do Right By Your Business

Today we uncover the thought loops that indicate you need more emotional support in order to create irresistible marketing + discuss how all the cool kids were fidget spinning in 2017- thanks to cool kid marketing.
 
Make Your Marketing Irresistible:
Apply to ✨🌞🌻Marketing Confidence Cheerleading 🌻🌞✨ Season of Support
Register for Why Nothing You've Tried For Marketing Has Worked & What To Do Instead
 
Fidget Spinner Segment Sources:
Dude Perfect. “Fidget Spinner Trick Shots | Dude Perfect.” YouTube, 19 June 2017, www.youtube.com/watch?v=3J6o7hcm8bE.
“How Did Fidget Spinners Get Popular.” Kickstart Side Hustle, 26 Oct. 2022, kickstartsidehustle.com/how-did-fidget-spinners-get-popular.
Lorenz, Taylor. “How 2 Teens 3-D Printed a Fidget Spinner Empire Out of Their High School Science Lab.” Mic, 23 May 2017, www.mic.com/articles/177801/how-two-teens-3-d-printed-a-fidget-spinner-empire-out-of-their-own-high-school.
Luscombe, Richard. “As Fidget Spinner Craze Goes Global, Its Inventor Struggles to Make Ends Meet.” The Guardian, 28 Nov. 2017, www.theguardian.com/lifeandstyle/2017/may/03/fidget-spinner-inventor-patent-catherine-hettinger.
Plafke, James. “Fidget Spinners Are the Must-Have Office Toy for 2017.” Forbes, 23 Dec. 2016, www.forbes.com/sites/jplafke/2016/12/23/fidget-spinners-are-the-must-have-office-toy-for-2017/?sh=2f7026818a4d.
Saturday Night Live. “Cartier Ad - SNL.” YouTube, 21 May 2017, www.youtube.com/watch?v=iN6df0twmJQ.
Schneider, Rebecca. Fidget Spinner Manufacturers Are Marketing Their Toys as a Treatment for ADHD, Autism, and Anxiety. 2 May 2017, www.vice.com/en/article/53nm5d/lets-investigate-the-nonsense-claim-that-fidget-spinners-can-treat-adhd-autism-and-anxiety.
Strauss, Valerie. “Schools Are Banning Fidget Spinners, Calling Them Nuisances and Even Dangerous.” Washington Post, 1 June 2017, www.washingtonpost.com/news/answer-sheet/wp/2017/06/01/schools-are-banning-fidget-spinners-calling-them-nuisances-and-even-dangerous.
The Economist. “The Lessons of Fidget Spinners.” The Economist, 7 Sept. 2017, www.economist.com/business/2017/09/09/the-lessons-of-fidget-spinners.
 

#1 What’s My Special Sauce?

If you're worried about standing out in a crowded market- this is the antidote! Here's how to stop obsessing about the competition and find your special sauce.
 
Plus, bonus real-world Irresistible Marketing example: online pet retailer Chewy sends flowers, cards, & pet portraits to customers who recently lost a pet.