Listen on:
Episodes
Thursday May 04, 2023
Thursday May 04, 2023
So many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity.
Marketing Witchery Week
🎟️ How To Turn Anxiety Into Creative Gold
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.
Simple offers are so much easier to market, sell, & deliver.
Let’s get into why you’re going to be tempted to offer more for less and what to do instead.
Get in On the Spring Secret Sale
🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to claim it gets it. Then the price goes up to $100. Then $110. (The normal price is $299). Sale ends Wednesday, April 26th at 11:59 pm or whenever all the discounted spots are taken- whichever comes first.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday Apr 24, 2023
Monday Apr 24, 2023
Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.
Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers
🍓 Spring Secret Sale
Get in On the Secret Sale
🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to claim it gets it. Then the price goes up to $100. Then $110. (The normal price is $299). Sale ends Wednesday, April 26th at 11:59 pm or whenever all the discounted spots are taken- whichever comes first.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Friday Apr 21, 2023
Friday Apr 21, 2023
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some ease and convince you that:
✨ You’re not behind, give it time
✨ Your heroes had help
✨ Your mistakes are your biggest teachers
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Sunday Apr 16, 2023
Sunday Apr 16, 2023
If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue.
Here are some thoughts that have helped me release my shame about going into debt to open my business.
Music for Melting Money Blocks
💰 Money Spell Spotify Playlist
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Friday Apr 07, 2023
Friday Apr 07, 2023
Wanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that:
Your time is valuable.
Your effort is valuable.
Your perspective is valuable.
Your experience is valuable.
... And not marketing or charging accordingly.
It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust!
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Tuesday Mar 28, 2023
Tuesday Mar 28, 2023
Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day.
Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable.
Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to earn rest. Rest is a requirement of life. Your body needs you to rest.
Your business won’t suffer because you don’t work 18 hours a day- but your body will, and your mental health will, if you do. Grinding won’t take the fear of uncertainty away but giving yourself the time and space to process your emotions will.
Your business gets to be successful not despite you taking the time to rest and take care of yourself but because you do. It’s not sustainable otherwise.
Joining me today to discuss how to build appropriate rest into our approach to marketing & business, is The Burnout Fairy herself, Mica Winegarden.
Work With Mica
🍓 1:1 Burnout Recovery Coaching
🍓Join RESET an 8-week habit makeover group program
Follow Mica
🍓 Website
🍓 Instagram as @micawinegarden
🍓 TikTok as @theburnoutfairy
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday Mar 27, 2023
Monday Mar 27, 2023
By now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either.
I feel so strongly about this that I actually will not take on clients in the diet or weight loss industries. Because with just a litttttlllleee bit of investigation, it’s easy to see that our culture’s strange obsession with defining “health” as thinness is based on some pretty shakey science, and some pretty unkind attitudes towards people who did nothing to deserve being judged and discriminated against due to the size and shape of their bodies.
So, let’s strive to make marketing that sparks body love, inclusivity, and acceptance rather than fatphobia.
Joining me to discuss just how to do that is the marvelous Keri Emme, the Naked Body Coach and creator and host of the fabulous Closer Together podcast.
Why You’re Definitely Losing Customers If Your Marketing Isn’t Size-Inclusive
Trigger Warning: I’m citing some statistics here that use some harmful language. Also, popular conceptions of “overweight” and “obese” using the BMI are based on some questionable science.
🍓The average clothing size of an American woman is 16-18 - a size range often considered “plus size”
🍓 According to data from the 2017-2018 National Health and Nutrition Examination Survey:
Nearly 1 in 3 adults (30.7%) are overweight.
More than 1 in 3 men (34.1%) and more than 1 in 4 women (27.5%) are overweight.
More than 2 in 5 adults (42.4%) have obesity (including severe obesity).
About 1 in 11 adults (9.2%) have severe obesity.
Debunking Diet Culture Resources
🍓Keri’s Internalized Fatphobia episode on her Closer Together podcast
🍓 Maintenance Phase Podcast
🍓I Weigh with Jameela Jamil Podcast
Awesome Size-Inclusive Marketing Examples
🍓 Ecdysiast
🍓 ELLOQUI
🍓 Savage X Fenty
🍓 Thistle and Spire
Take Keri’s 3 Days Naked Challenge
🍓 It’s a free challenge where Keri will pop into your inbox for 3 days with mirror work exercises to guide you to reintroduce, release, and reclaim your relationship with your naked body.
Follow Keri
🍓She’s on Instagram and TikTok as @keri.emme
🍓 Facebook
Listen To Closer Together with Keri Emme
🍓 Available wherever you get your podcasts
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
Monday Mar 27, 2023
Monday Mar 27, 2023
You don’t need to fit into a niche when you ARE the niche.
You don’t gotta narrow it down to have a successful business.
And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer?
For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for validation. ❤️
Follow Rebecca Beyer
🍓Blood and Spicebush Website
🍓On Instagram and Facebook as @bloodandspicebush
Get Her Books
🍓Wild Witchcraft: Folk Herbalism, Garden Magic, and Foraging For Spells, Rituals, and Remedies🍓Mountain Magic: Explore the Secrets of Old Time Witchcraft
Deal With Negative Reviews Like a Champ
🍓Parent Not Approved: Fun With Negative Reviews
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging
Monday Mar 27, 2023
Monday Mar 27, 2023
If you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem.Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it.
Work with me 1:1
🍓 Season of Support
🍓Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging