The Irresistible Marketing Pod

#18 Or They Could Just Pay You

Wanna know a sneaky way imposter syndrome often shows up for women entrepreneurs? Not realizing that:
Your time is valuable.
Your effort is valuable.
Your perspective is valuable.
Your experience is valuable.
... And not marketing or charging accordingly.
 
It often ties back to a secret fear that "anyone could do what I do." So, let's myth bust!
Claim Your Evil Queen Era
 
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
 
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#17 Stop! Back Away from the Grind with Mica Winegarden, The Burnout Fairy

Irresistible Marketing actually DOES NOT require you to be constantly posting, on every social media channel, all day, every day.
 
Rest HAS to become part of your marketing strategy- or your marketing will not be sustainable.
 
Now before you tell me sure, you’ll rest as soon as you accomplish X, Y, Z, allow me to remind you that you do not need to earn rest. Rest is a requirement of life. Your body needs you to rest. 
 
Your business won’t suffer because you don’t work 18 hours a day- but your body will, and your mental health will, if you do. Grinding won’t take the fear of uncertainty away but giving yourself the time and space to process your emotions will.
 
Your business gets to be successful not despite you taking the time to rest and take care of yourself but because you do. It’s not sustainable otherwise.
 
Joining me today to discuss how to build appropriate rest into our approach to marketing & business, is The Burnout Fairy herself, Mica Winegarden.
 
Work With Mica
🍓 1:1 Burnout Recovery Coaching
🍓Join RESET an 8-week habit makeover group program
 
Follow Mica
🍓 Website
🍓 Instagram as @micawinegarden 
🍓 TikTok as @theburnoutfairy
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
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🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader

#16 Fatphobia-Free Marketing With Keri Emme, The Naked Body Coach and Creator & Host of the Closer Together Podcast

By now, you all know how strongly I feel about creating marketing that partners with your body for creativity rather than ignoring its needs for the sake of productivity. But I also feel strongly about creating marketing that doesn’t hurt anyone else’s body either. 
 
I feel so strongly about this that I actually will not take on clients in the diet or weight loss industries. Because with just a litttttlllleee bit of investigation, it’s easy to see that our culture’s strange obsession with defining “health” as thinness is based on some pretty shakey science, and some pretty unkind attitudes towards people who did nothing to deserve being judged and discriminated against due to the size and shape of their bodies.
 
So, let’s strive to make marketing that sparks body love, inclusivity, and acceptance rather than fatphobia.
 
Joining me to discuss just how to do that is the marvelous Keri Emme, the Naked Body Coach and creator and host of the fabulous Closer Together podcast.
 
Why You’re Definitely Losing Customers If Your Marketing Isn’t Size-Inclusive
Trigger Warning: I’m citing some statistics here that use some harmful language. Also, popular conceptions of “overweight” and “obese” using the BMI are based on some questionable science.
🍓The average clothing size of an American woman is 16-18 - a size range often considered “plus size” 
🍓 According to data from the 2017-2018 National Health and Nutrition Examination Survey:
Nearly 1 in 3 adults (30.7%) are overweight.
More than 1 in 3 men (34.1%) and more than 1 in 4 women (27.5%) are overweight.
More than 2 in 5 adults (42.4%) have obesity (including severe obesity).
About 1 in 11 adults (9.2%) have severe obesity.
 
Debunking Diet Culture Resources
🍓Keri’s Internalized Fatphobia episode on her Closer Together podcast
🍓 Maintenance Phase Podcast 
🍓I Weigh with Jameela Jamil Podcast 
 
Awesome Size-Inclusive Marketing Examples
🍓 Ecdysiast
🍓 ELLOQUI
🍓 Savage X Fenty
🍓 Thistle and Spire
 
Take Keri’s 3 Days Naked Challenge
🍓 It’s a free challenge where Keri will pop into your inbox for 3 days with mirror work exercises to guide you to reintroduce, release, and reclaim your relationship with your naked body. 
Follow Keri
🍓She’s on Instagram and TikTok as @keri.emme
🍓 Facebook
 
Listen To Closer Together with Keri Emme
🍓 Available wherever you get your podcasts
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#15 You ARE The Niche with Rebecca Beyer of Blood & Spicebush

You don’t need to fit into a niche when you ARE the niche. 
 
You don’t gotta narrow it down to have a successful business. 
And who better to illustrate that than my college bestie, Ethnobotanist/Witch/Author/Forager/Tattoo Artist/Primitive Skills Teacher Rebecca Beyer?
 
For those of you who have been told by various mentors to narrow it down but really don’t wanna, listen to this episode for validation. ❤️
Follow Rebecca Beyer
🍓Blood and Spicebush Website
🍓On Instagram and Facebook as @bloodandspicebush
 
Get Her Books
🍓Wild Witchcraft: Folk Herbalism, Garden Magic, and Foraging For Spells, Rituals, and Remedies🍓Mountain Magic: Explore the Secrets of Old Time Witchcraft
Deal With Negative Reviews Like a Champ
🍓Parent Not Approved: Fun With Negative Reviews
 
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓Pep Talk in a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#14 You Don’t Have a Strategy Problem

If you’re struggling to get your marketing to take off, here’s what’s most likely to be the culprit: a belief problem, not a strategy problem.Today, I’m going to tell you what the heck a marketing confidence cheerleader is and how client after client let me know they needed this service, and what happened for them when I started providing it.
Work with me 1:1
🍓 Season of Support
🍓Pep Talk in a Pinch
 
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
 
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#13 The Safe Choice Is Not The Safe Choice

Why, when we finally get the chance to do our own thing in our own businesses, free from The Man- do we not actually do what we want to do? It comes down to this: our misconception about what the “safe” choice really is.
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🍓Follow my M.Isa Messaging, my marketing agency, on Instagram & Facebook @misamessaging

#12 3 Easy Ways To Get More Testimonials

A lot of great businesses struggle to get the testimonials they deserve. Luckily, there’s an easy fix. In this episode, I share 3 simple tips you can adopt today to bring in more rave reviews.
 
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#11 3 Easy Ways To Repurpose Old Content

How to still post consistent, quality marketing content- even when you’re not feeling 100%.
 
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#10 Marketing With Chronic Pain

Sustainable marketing practices value sustainability over frequency. In this episode, I share my 5 best tips for partnering with your body to create irresistible content when life throws you a curve ball like chronic pain, mental health struggles, or rough life events.
 
✨ Get your copy of the You Are Safe In Your Body Workbook ✨
 
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#9 Why Empathy Isn’t Enough To Make the Sale

The opposite of pain-point marketing is HOPE-based marketing. But it requires more than empathy. You’ve got to show what’s possible on the furthest edge of what your people scarcely dare hope for.
 
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🍓Follow me on Insta: @marketingconfidencecheerleader
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