The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
Episodes
Thursday Jun 08, 2023
#28 What To Do When Marketing is #Triggering - With Body Lorax Lauren Elise Peterson
Thursday Jun 08, 2023
Thursday Jun 08, 2023
Are you procrastinating or in a legit trauma response?
If you find marketing #triggering, you are not alone.
Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.
Work With Lauren
🍓 1:1 Coaching for Clinician Burnout
🍓 1:1 Coaching for Body Image Struggles
Follow Lauren
🍓 Website
🍓 Instagram as @laurenelisepeterson
🍓 Facebook as Lauren Elise Peterson
🍓 TikTok as @laurenelisepeterson
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, June 13th
🍓 Pay-What-You-Can Marketing Confidence Cheerleading
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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Thursday May 18, 2023
#27 The Gift on The Flip Side of Fear
Thursday May 18, 2023
Thursday May 18, 2023
Not gonna lie, my outlines for my upcoming Marketing Witchery Week workshops read like pretty dope poems. This one, for the workshop on May 25 titled “Fear as Fan Fiction & Steamy Love Letters” might be my very favorite.
So here it is in poem form. Come next week for the full magick. 🔮
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday May 15, 2023
#26 Untangling Your Sense of Safety from Your KPIs
Monday May 15, 2023
Monday May 15, 2023
What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility for your internal sense of safety to other people- like customers- is why your sales are disappointing in the first place?
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Friday May 12, 2023
#25 Marketing is Confusing For Your Body
Friday May 12, 2023
Friday May 12, 2023
Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Sunday May 07, 2023
#24 Not Growing? Check These 2 Things First
Sunday May 07, 2023
Sunday May 07, 2023
If you aren’t growing customers, followers, and profits as fast as you like, it’s important to not immediately start jumping to conclusions about what you’ve done wrong. Let’s check in on capacity first. Here’s where to start.
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Thursday May 04, 2023
Thursday May 04, 2023
So many of us confuse “safe” with “familiar.” Personally, this mix-up can keep you stuck in some pretty toxic patterns. And as an entrepreneur and/or marketer, this lack of awareness cuts you off from your most powerful sales leverage: emotional clarity.
Marketing Witchery Week
🎟️ How To Turn Anxiety Into Creative Gold
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Wednesday Apr 26, 2023
#22 Offer LESS: The Elegance of Stripping Your Offer Down
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Giving too much for too little leaves you burnt out and resentful. And, it makes your customers suspicious about why you don’t value your product more highly.
Simple offers are so much easier to market, sell, & deliver.
Let’s get into why you’re going to be tempted to offer more for less and what to do instead.
Get in On the Spring Secret Sale
🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to claim it gets it. Then the price goes up to $100. Then $110. (The normal price is $299). Sale ends Wednesday, April 26th at 11:59 pm or whenever all the discounted spots are taken- whichever comes first.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday Apr 24, 2023
#21 Want Repeat Sales? Reward Your Best Customers & Most Engaged Followers
Monday Apr 24, 2023
Monday Apr 24, 2023
Just because your customers haven’t randomly decided to become repeat buyers out of the blue… doesn’t mean they won’t become repeat customers if you give them a good reason to. Here’s how to do just that. And no, you don’t need a huge following to do it.
Example of Low-Effort Promotion for my Secret Sale Just to Instagram Followers
🍓 Spring Secret Sale
Get in On the Secret Sale
🍓 DM me on the socials or email isa@misamessaging if you want to nab a 1:1 with me for more than $200 off. First one to claim it gets it. Then the price goes up to $100. Then $110. (The normal price is $299). Sale ends Wednesday, April 26th at 11:59 pm or whenever all the discounted spots are taken- whichever comes first.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Friday Apr 21, 2023
#20 2 Years In: a (Business) Survival Story
Friday Apr 21, 2023
Friday Apr 21, 2023
I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.
But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.
So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some ease and convince you that:
✨ You’re not behind, give it time
✨ Your heroes had help
✨ Your mistakes are your biggest teachers
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Sunday Apr 16, 2023
#19 A Love Letter To Debt
Sunday Apr 16, 2023
Sunday Apr 16, 2023
If debt were something to be ashamed of, only the already wealthy would be “allowed” to open businesses. De-shaming debt is a feminist issue. It’s a class issue. It’s a race issue.
Here are some thoughts that have helped me release my shame about going into debt to open my business.
Music for Melting Money Blocks
💰 Money Spell Spotify Playlist
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader