The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners with personal brands in the fields of health, wellness, personal development, marketing/advertising/creative, and the creative arts.
Episodes
Saturday Sep 30, 2023
#34 How To Be a Shameless Icon - with Star Matriarch
Saturday Sep 30, 2023
Saturday Sep 30, 2023
Sex work. Autism. Weaponizing how she was stereotyped for cash money. Making a mistake in public and fully owning it.
It’s all part of Star Matriarch’s story and she shies away from none of it. She turned it into her damn brand.
The multi-disciplinary artist’s forthcoming Red Ship record embraces every aspect of identity that she was once shamed for.
It was a journey to get there, and the story is a wild ride you’re gonna want to hop on.
For anyone who has felt their creativity stunted by shame, get in. We’re ripping off our masks and setting them on fire as we get hype for the Red Ship re-release via Exotic Fever Records.
(For anyone who has ever had to charm the pants off the oppressor, you’ll be rocking this record on repeat for the rest of your life.)
Content Warningsss: There is an explicit mention or two of sex work. And we swear a lot. And, I spoil the movie A Star Is Born. Listen if you dare. 😈
Listen to Red Ship EPs
🔥 You’re Free (With Me)🔥 Geisha Means Open-Minded🔥 Before We’re Vaporized🔥 You can also listen to Star Matriarch on Spotify, but she makes more money if you listen on Bandcamp!
Follow Star Matriarch
🍓Shows🍓Website
🍓On TikTok, Instagram, & YouTube as @starmatriarch
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
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Thursday Sep 28, 2023
#33 Cheerleading Sesh: What Would Ginger Fatale Do?
Thursday Sep 28, 2023
Thursday Sep 28, 2023
Ever received a negative review? Ever received a negative review from a troll who was never even a customer, only to have Google refuse to remove it?
Not fun.
But also- not the end of the world.
In fact, there are several ways to have a bit of fun with it.
Actually, sometimes you can even turn a negative review into really good marketing. 😈
That’s what I worked on with Burlesque Star Ginger Fatale in this real-life Marketing Confidence Cheerleading session. Enjoy!
Follow Ginger Fatale
🍓 Soul On Fire Dance Website
🍓 On Instagram & TikTok as @soul_on_fire_dance
🍓 On Facebook as @soulonfiredancecollective
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
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🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Wednesday Sep 27, 2023
Wednesday Sep 27, 2023
Do you think you have to “earn” the brand that YOU created?
Let me tell you a secret: you already did.
It wouldn’t exist without you.
You brought it into the world.
You birthed it. You gave it light.
That was enough.
If you’ve been conditioned to believe that you don’t just deserve what you require to survive and thrive, you have to perpetually strive to earn these things… this idea is probably creating some cognitive dissonance for you.
That’s OK. Nothing has gone wrong. You’ve developed some powerful survival tactics for navigating systems that weren’t built for you.
But what if you didn’t have to “step into” the persona that is in your mind’s eye… the one that IS the brand, who has earned it all, who deserves it all? What if you just have to let yourself own that this is already who you are?
Welcome to the first episode of a series of real-life Marketing Confidence Cheerleading sessions. This is the kind of beyond-business-coaching, alchemizing, magical up-leveling work we do.
MASSIVE thanks to Arthur Robinson, the magnificent Librarian Contrarian for sharing this part of your journey with us. So many are going to feel so seen, and so much less alone, thanks to your courage in welcoming us into this moment of your life.
Follow Arthur
🍓On the socials as @itsartwithwords
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
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🍓 Follow me on Insta: @marketingconfidencecheerleader🍓 Follow me on TikTok: @confidencecheerleader
Tuesday Sep 26, 2023
#31 Is Your Attachment Style Messing With Your Launch?
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Just like insecure attachment styles make it hard to sustain healthy, lasting, intimate relationships, insecurely attached marketing styles make it hard to get sales and build great customer relationships- and often unintentionally result in dysfunctional launches.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd🍓 90-Day Custom Content Plan
More on Attachment Styles
🍓Your Attachment Style Test form The Personal Development School
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
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🍓Follow me on Insta: @marketingconfidencecheerleader🍓Follow me on TikTok: @confidencecheerleader
Tuesday Sep 26, 2023
#30 How Much Should I Care About My CTR?
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
It matters, but not as much as you think it does. Here’s my breakdown of why you shouldn't let bad math get you down... and why, frankly, a lot of marketing metrics are based on bad math.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, Oct. 3rd
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday Jun 12, 2023
#29 How To Stop Underpricing
Monday Jun 12, 2023
Monday Jun 12, 2023
“The value of work” is always- and has always been- subjective. And you are your own most important subject. In this episode, I share 2 simple questions to help solopreneurs know when it’s time to raise their prices.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, June 13th
🍓 Pay-What-You-Can Marketing Confidence Cheerleading
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
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🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Thursday Jun 08, 2023
#28 What To Do When Marketing is #Triggering - With Body Lorax Lauren Elise Peterson
Thursday Jun 08, 2023
Thursday Jun 08, 2023
Are you procrastinating or in a legit trauma response?
If you find marketing #triggering, you are not alone.
Today’s guest, Body Relationship Coach & Dance/Movement Therapist Lauren Elise Peterson shares the signs you’re slipping into a trauma response when marketing your business and some simple somatic tools you can use to bring your body back to a sense of safety.
Work With Lauren
🍓 1:1 Coaching for Clinician Burnout
🍓 1:1 Coaching for Body Image Struggles
Follow Lauren
🍓 Website
🍓 Instagram as @laurenelisepeterson
🍓 Facebook as Lauren Elise Peterson
🍓 TikTok as @laurenelisepeterson
Work With Me as Your Marketing Confidence Cheerleader
🍓 Season of Support- 25% off Through Tuesday, June 13th
🍓 Pay-What-You-Can Marketing Confidence Cheerleading
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Thursday May 18, 2023
#27 The Gift on The Flip Side of Fear
Thursday May 18, 2023
Thursday May 18, 2023
Not gonna lie, my outlines for my upcoming Marketing Witchery Week workshops read like pretty dope poems. This one, for the workshop on May 25 titled “Fear as Fan Fiction & Steamy Love Letters” might be my very favorite.
So here it is in poem form. Come next week for the full magick. 🔮
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Monday May 15, 2023
#26 Untangling Your Sense of Safety from Your KPIs
Monday May 15, 2023
Monday May 15, 2023
What if your ability to feel safe did not depend on your business KPIs—— EVEN money? And what if assigning the responsibility for your internal sense of safety to other people- like customers- is why your sales are disappointing in the first place?
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader
Friday May 12, 2023
#25 Marketing is Confusing For Your Body
Friday May 12, 2023
Friday May 12, 2023
Surprising ways you might be unconsciously sabotaging your marketing if your body doesn’t yet trust that you are safe in uncertainty.
Marketing Witchery Week
🎟️ Emotional Superpowers for Irresistible Marketing
Work With Me 1:1 as Your Marketing Confidence Cheerleader
🍓 Season of Support
🍓 Pep Talk in a Pinch
Claim Your Evil Queen Era
👑 Sign up for my free 5-day course: Evil Queen Era: Why Your Biz Needs You To Be Less Damsel, More Baddie. You get a secret video sent to your email once a day for 5 days that you can watch at any time. Each video is 10 minutes or less and packed full of a major confidence boost. Enjoy!
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓Follow me on Insta: @marketingconfidencecheerleader
🍓Follow me on TikTok: @confidencecheerleader