The Irresistible Marketing Pod

#44 How Personal Life Relationships Affect Your Biz & Your Bag

The single most important insight I had when examining my sales & marketing metrics for 2023 was this: The biggest difference between my highest and lowest cash months was who I was investing in emotionally.
 
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#43 The Discomfort of The Uplevel

7 uncomfortable lessons I had to learn before a major business glow-up.
 
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#42 The Marketing Channel With a Surprisingly Long Shelf-Life

Blog posts have a surprisingly long shelf-life. Here’s how I’ll be using my blog moving forward to capitalize on some of my most important marketing insights from looking at my web traffic in 2023.
 
Most Popular Blog Posts of 2023
Irresistible Marketing Example: Chewy Sends Flowers to Customers Whose Pets Have Passed Away
Website Optimization: How to Visually Highlight The Most Important Messaging on Your Website
The Importance of Hope In Marketing
You ARE the Niche
Preventing Choice Overload in Website Marketing
 
Want us to handle authoring your own wildly popular blog?
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#41 How Much Money Is Marketing Confusion Costing Your Business?

Many entrepreneurs are wasting the equivalent of a full-time employee’s salary on marketing confusion. Why finding the right Squad is a way better option.
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#40 It’s Probably a Marketing Problem

If you’re not getting the kind of sales you want- it’s usually a marketing problem. You can sell almost anything at almost any price with the right story and/or brand caché.
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#39 Cheerleading Sesh: How To Craft Accessible Messaging for an Esoteric Offer - With High Vibe Heather

Many people have a problem we could help them with with our products or services.
 
But.
 
A lot of them don’t know they have that problem or that it’s urgent that they fix it right now. They aren’t aware of how it’s negatively affecting them. They don’t realize that something better is an option that is available to them.
 
That’s the job of marketing for all of us. Help our people understand the problem they are having, how life could be so much better without that struggle, and how our offer solves that problem.
 
A well structured launch takes your audience from problem unaware, to identifying the problem and how it is harming them, to awareness of the possibility of a better future, to familiarity with our solution for solving that problem for them.
 
Yes, even if you are a healer, or coach, or energy healer.
 
The job of marketing is to make our offer accessible and appealing. And we do that through empathizing with and inspiring our particular aligned clients.
 
And no, “it could help everyone!” is not effective marketing.
 
In this episode of The Irresisistible Marketing Pod, the fabulous High Vibe Heather and I structured messaging for each stage of her energy healing program launch in this session. That’s right, we sorted out powerful messaging for the entire launch in under an hour. Heather was generous enough to allow me to record her Marketing Confidence Cheerleading Session so I could share it with you all. 
 
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🍓Instagram: @high.vibe.heather
🍓Website
 
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#38 5 Months or 5 Minutes?

Too often I see entrepreneurs wasting oodles of time and money trying to figure out on their own what is going wrong with their marketing… When I could have told them in 5 minutes. Here are some real-life examples & an easy way to get your own expert, on-call marketing director.
 
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#37 Stay Delulu: The Entrepreneurial Mindset Few Admit to But Everyone Needs

For audacious, bold entrepreneurs- staying delulu really IS the solulu. It’s actually the MOST motivating & productive mindset to adopt- no matter what the realists & fretful doubters in your life say.
 
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#36 Cheerleading Sesh: How To Explain The Value of Your Work - with Alyssa Booth, Licensed Professional Counselor & Empowered Body Coach

The heart of consent-based marketing practices is just to tell the truth.
 
But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.
 
It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joys may be discovered. That’s also telling the truth.
 
In this episode of The Irresistible Marketing Pod, I walk Marketing Confidence Cheerleading client Alyssa Booth through how to message the value of her incredibly beautiful & important empowered body coaching.
 
Content Warning: this episode mentions diet culture, fatphobia, weight stigma, eating disorders, etc.
Empowered Body Coaching With Alyssa
🍓Free 5-Day Body Image Challenge🍓Book a free 30 Min Body Breakthrough call
 
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🍓 Instagram🍓 Website
 
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#35 The Terror of Things Going Too WELL

“What if I get everything I want and lose it all?” Believe it or not, this fear has a lot of folks sabotaging their marketing before it ever has a chance to work. Here’s how to take the venom out of the fangs of that fear.
Cycle of Abuse Reference
🍓 ACON 
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