The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
Episodes
Tuesday May 07, 2024
#58 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel
Tuesday May 07, 2024
Tuesday May 07, 2024
“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
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🍓 FREE Masterclass: Transform Your Money Beliefs
Follow Selomé
🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
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Monday May 06, 2024
#57 Upleveling My Relationship With Control | Entrepreneur Diaries
Monday May 06, 2024
Monday May 06, 2024
Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.
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Saturday Apr 06, 2024
#56 Trauma-Informed Money Manifestation with Samara Kasai
Saturday Apr 06, 2024
Saturday Apr 06, 2024
Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.
On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.
On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.
When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.
The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.
Work With Samara
🍓 Exhale Scarcity, Inhale Abundance: Free Breathwork + Meditation Bundle!🍓Moody & Magnetic
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🍓On Instagram as @samarakasai🍓 Cozy Co-Creation Podcast
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Tuesday Mar 26, 2024
#55 Stop Skipping Stating The Obvious In Your Messaging
Tuesday Mar 26, 2024
Tuesday Mar 26, 2024
Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.Work With Me as Your Marketing Confidence Cheerleader
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Friday Mar 22, 2024
#54 The Challenge of Simplicity
Friday Mar 22, 2024
Friday Mar 22, 2024
Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
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Sources of The Stats I Reference In This Episode
🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/
🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
Monday Mar 18, 2024
#53 Violent Confirmations: How To Write a Not-Boring Email with Peya Robbins
Monday Mar 18, 2024
Monday Mar 18, 2024
Imagine: replies to every email blast, clients regularly sharing your missives to their entire networks, sky-high open rates… These results - ones email marketers dream of, mind you - are just a regular day in the life operations specialist extraordinaire Peya Robbins, author of Violent Confirmations- a daily throat-punch of love straight to your inbox. In this episode of The Irresistible Marketing Pod, she shares exactly how she does it and how you can too.
Work With Peya
🍓 Sign up for Violent Confirmations🍓Specials for Irresistible Marketing Pod listeners - make sure you check out the Strategic Ops Scan: a 90-minute workshop to review your business, uncover strengths, and identify opportunities. Implementation happens on that call in real time, and you get a report afterward with our findings.
Follow Peya
🍓PeyaRobbins.com
🍓LinkedIn
🍓On Instagram as @peypeytheva
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Thursday Feb 29, 2024
#52 How To Stop a Business Doom Spiral with Tiffany Cheung
Thursday Feb 29, 2024
Thursday Feb 29, 2024
Tiffany Cheung, hero to business witches everywhere, shares how to get out of a business/money anxiety doom spiral. If you’re in a moment of doubt about your business, listen to this for the antidote.
The episode of The Social Reset we reference where Tiffany shares how she turned a flopped launch around.
🍓 *vulnerable share* How I Turned a Failing Mastermind Launch Around {Mastermind Re-Launch Lessons}
Work With Tiffany
🍓 FREE Sales Call Training🍓 Magic Mind
Follow Tiffany
🍓 tiffanycheung.co🍓 @tiffanycheung.co on Instagram
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Tuesday Feb 20, 2024
#51 Or You Could Just Follow Up
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
If you’re only offering once, you’re leaving money on the table. So many good-hearted entrepreneurs talk themselves out of smart marketing and sales moves because they don’t want to violate the principle of consent. But, there is a difference between pushing past a no, trying to muscle someone out of their hesitation, and a simple, polite follow-up.
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Saturday Feb 17, 2024
#50 The Gift of Slow Business Growth
Saturday Feb 17, 2024
Saturday Feb 17, 2024
What if the current size of your audience matches your current capacity to serve it? If you’re growing slower than you’d hoped, here’s another way to look at it. 5 ways slow business growth was a GIFT for me.
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Sunday Feb 04, 2024
#49 An Overlooked Rite of Passage: How You Handle the No-Shows
Sunday Feb 04, 2024
Sunday Feb 04, 2024
Here’s how bad asses who become wildly successful entrepreneurs handle disappointments in business.
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