The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
Episodes
Monday Mar 10, 2025
#83 Sometimes It IS About The Money
Monday Mar 10, 2025
Monday Mar 10, 2025
You don’t have to buy everything your coach says. For example: “it’s never about the money” when someone declines your offer.
It’s OK for your aligned clients not to have access to incredibly privileged sums of money. They deserve help too. They deserve support too. And from a coach who doesn't accidentally or intentionally shame them for this.
And don’t worry, your clients don’t have to be rich for you to be handsomely paid. You just need a strategy that works for your situation, not a one-size-fits all one.
Work With Me
🍓 1:1🍓 Join The Squad 🎉🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Wednesday Mar 05, 2025
#82 “What Do They Have That I Don’t?”
Wednesday Mar 05, 2025
Wednesday Mar 05, 2025
We’ve all heard the saying “comparison is the thief of joy” and the online business world is rife with warnings about compare and despair.But when you look at the businesses of those you admire, there is one thing it is helpful to compare.
Work With Me
🍓 1:1🍓 Join The Squad 🎉🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Monday Mar 03, 2025
#81 How To Create Ethical Urgency Through Messaging Alone
Monday Mar 03, 2025
Monday Mar 03, 2025
Your messaging alone can create enough of an incentive to buy now rather than later (or never). No need for a Cart Close date if you don’t want one. No need to keep slashing your prices or throwing in a bunch of bonus freebies and burning yourself out on delivery. When powerful enough, your messaging alone will do the trick. Here’s how.
Work With Me
🍓 1:1
🍓 Join The Squad 🎉
🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Tuesday Feb 25, 2025
#80 Better "What Ifs"
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
The “What If?” Game can kill your marketing mojo, if you use it to circle the negativity drain. May I propose 11 way better “what ifs” for entrepreneurs? These “What Ifs” have helped me and countless clients spiral into expansion, opportunity, and joyful growth.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Work with me 1:1
🍓 Join The Squad 🎉
🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Wednesday Feb 19, 2025
#79 What happens when you 10x your price?
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
You could triple your sales. Or even better. It happened to me. BUT only after I did a lot of inner work to bring my body, belief system, and trust in the value of what i was providing on board with the new price.Here are the dirty details that usually get left out of stories such as these. In other words: the stuff we don’t talk about nearly enough when it comes to pricing.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Work with me 1:1
🍓 Join The Squad 🎉
🍓 Marketing Plans for Launches & Leveling Up
🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Tuesday Feb 04, 2025
#78 Avoiding Avoidance
Tuesday Feb 04, 2025
Tuesday Feb 04, 2025
Know you should be working on your marketing, but can’t seem to make yourself? Here’s what could be the culprit, and what to do about it.
Work With Me as Your Marketing Confidence Cheerleader
🍓 Work with me 1:1
🍓 Join The Squad 🎉
🍓 Book a $22 ✨Marketing Audit✨ for some quick wins
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader🍓 Follow me on Facebook: @misamessaging🍓 Follow me on LinkedIn
Email Me
🍓isa@misamessaging.com
Friday Jan 24, 2025
Friday Jan 24, 2025
Hold up, there is a fun (& lucrative) side to LinkedIn!
But if your LinkedIn Profile is a holdover from your sanitized corporate days, it’s likely you don’t know it yet.
In this episode of The Irresistible Marketing Pod, LinkedIn Business Coach Mollie Lo, CEO of LoTUS Mentoring, shares how coaches, creatives, & small business rebels can master personality-packed LinkedIn posting to draw in organic leads. And no, you don’t have to post any memes or inspirational quotes.
5 Day LinkedIn Challenge
🍓”The 5-Day LinkedIn Challenge is designed exclusively for coaches and online service providers like you! This isn’t just to teach you — it’s to truly give you the strategies and concepts so you can apply them immediately. You’re walking away from the challenge with the framework to TRULY elevate your LinkedIn strategy to monetize your online presence. Because at the end of the day, you are my people if you’re not afraid to say you want to make a shit ton of money in your business. If you’re over the Facebook and Instagram hype and are ready to level up, join us for the 5-Day LinkedIn Challenge today.” - Mollie
Follow Mollie
🍓LinkedIn
Work With Me as Your Marketing Confidence Cheerleader
🍓Book a complimentary ✨Marketing Audit✨ for some quick wins
🍓 Work with me 1:1
🍓 Join The Squad 🎉🍓 Get a fabulous website
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com
Saturday Jan 18, 2025
#76 Long Shot Lore
Saturday Jan 18, 2025
Saturday Jan 18, 2025
In this entry of my Entrepreneur Diaries, I spill on the unconventional, delulu thoughts that bolster my business.
Work With Me as Your Marketing Confidence Cheerleader
🍓Book a complimentary ✨Marketing Audit✨ for some quick wins
🍓 Work with me 1:1
🍓 Join The Squad 🎉
🍓 Get a fabulous website
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com
Tuesday Jan 14, 2025
#75 Copywriting For Relationship-Building with Melissa Esmeralda
Tuesday Jan 14, 2025
Tuesday Jan 14, 2025
A blank page. Name something scarier for a heart-centered entrepreneur! At the start of writing a sales page, an email campaign, a carousel- this is where many get caught up in their heads and ghost on their marketing before they even write a single word.
But copywriting is also an incredible opportunity to forge a powerful connection with other humans. Create common ground, build trust, and warm up an audience to become (happily) paying customers.
Here’s the thing: AI could neverrr create the kind of human connection possible with copywriting that comes from the heart. The trick is using data to direct that storytelling flair.
Copywriter & Marketing Strategist Melissa Esmeralda shares how to study your ideal client, your audience, and your own story to craft the most compelling sales pages, email marketing, and funnels.
Boost that open rate!
🍓Snag Melissa’s 10 Subject Line Formulas for Attention-Grabbing Emails
Follow Melissa
🍓MEOMarketingGroup.com 🍓@meomarketinggroup on Instagram & LinkedIn
Work With Me as Your Marketing Confidence Cheerleader
🍓Book a complimentary ✨Marketing Audit✨ for some quick wins
🍓 Get a fabulous website
🍓 Work with me 1:1
🍓 Join The Squad 🎉
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com
Saturday Jan 04, 2025
#74 The Formality Trap
Saturday Jan 04, 2025
Saturday Jan 04, 2025
Erring on the side of formality in your marketing copywriting is not the safe choice you think it is. Here’s why your humanity is a bigger selling point than your “professionalism.”
Make 2025 the year your website finally starts pulling in sales while you sleep!
🍓The Website Bundle- 11% off
Work With Me as Your Marketing Confidence Cheerleader
🍓 Work with me 1:1!🍓 Join The Squad 🎉
Irresistible Marketing Tips, Tricks, & Perks Right To Your Inbox
🍓 Join my newsletter
Follow Me
🍓 Follow me on YouTube:@marketingconfidencecheerleader🍓 Follow me on Insta:@marketingconfidencecheerleader🍓 Follow me on TikTok:@confidencecheerleader
Email Me
🍓isa@misamessaging.com