The Irresistible Marketing Pod

#64 I Made This | Entrepreneur Diaries

The tale of how a black sheep screw-up found(ed) her Squad 🎉 & built the business of her dreams.
 
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#63 Marketing with the Witch Wound with Faelan Shiva

What if this marketing anxiety… isn’t yours?
 
A lot of us can easily point to a place in our lineage where it was *very* unsafe to be seen as successful, wealthy, or powerful- especially those of us who were purposefully, historically marginalized, oppressed, and disempowered.
 
And if we’re on the witchy end of things, we don’t have to peer very far back into history to see the horrific things that were done to those who were suspected of witchcraft.
 
Our bodies carry the memories of when owning our power was dangerous. When being seen was dangerous. When refusing to conform was risky AF.
 
Fast forward to today when you’ve opened a business and need to sell your stuff to pay your bills and fund the happy, fulfilling life you want. You know you have to tell people about your offers in order for them to buy them… and your system is thrown into turmoil. Marketing is how you’ll achieve financial safety- but marketing makes your body react like it’s in imminent danger. Woof, it is hard to sell from that energy.
 
But don’t despair witches & folks with generational trauma around money: you get to bring your body on board with a new definition of safety: you get to trust yourself to handle whatever comes your way with grace. Which means, you can allow yourself to be seen- really seen- on purpose, and still be safe.
 
I’m so grateful to Squad 🎉 member Faelan Shiva for hopping on the pod to discuss her own journey with marketing with the witch wound and how finding supportive community in The Squad utterly changed the game for her. 
 
We discuss:
 
🍎 How to figure out your aligned clients when you could help everybody
🍎 Finding your special sauce
🍎 Marketing 1:1s
🍎 Crafting a free masterclass as a lead magnet
🍎 How to differentiate from spiritually abusive practitioners
 
Enjoy!
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🍓roseofvenus.com🍓@FaelanShiva on Instagram
 
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#62 So You Want To Go Viral with Alyssa Zander

Can you emotionally handle going viral? So many want to go viral, so few are ready.
 
I’ve got the perfect guest to give you the inside scoop on what it’s like to go viral many, many times over. Friend of the show and returning guest Alyssa Zander graciously dropped by The Irresistible Marketing Pod to share her personal experience with being seen by literally millions and millions of people and how she updated her self-care, boundaries, and reactions to be able to handle it.
 
We discuss:
 
🌳 The emotional experience of going viral 🌳 Why slow growth can be a blessing🌳 How to handle trolls🌳 How to tell the difference between haters hating & valid criticism🌳 Social media boundaries🌳 Why followers ≠ dollars🌳 Why looking into which content “converts” isn’t as meaningful when your typical buyer journey is a slow burn lurk
 
Alyssa is a Codependency & Relationship Coach, host of the wildly popular Codependency Alchemy: The Podcast, and author of my favorite book of poetry: Healing The Mother Wound With Mother Earth. Enjoy the episode!
 
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🍓Substack🍓Listen to Codependency Alchemy: The Podcast wherever you enjoy your podcasts🍓@alyssaaazander on TikTok, Instagram, & YouTube
 
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#61 Just Because You Can Doesn't Mean You Should

It’s not about what you can do. You can do lots of things. Building your business around what you want to do is a much more effective strategy. Here’s why.
 
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#60 When Explaining Value Isn't Working

If potential customers are questioning the value of what you offer, your first question should be whether you have communicated the value of your work… to yourself.I can teach you all the marketing tactics, but they won’t ring true unless you walk the talk and treat your own work like it’s valuable.
 
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#59 Breakdown Before Breakthrough: The Money Edition with Selomé Samuel

“If you want to light all your money shit on fire, start a business.” Truer words, right? 😅
 
It turns out, there is often a lot of grief involved in getting your nervous system ready to welcome in a ton of money from your work… Especially if you inhabit an identity that has typically been paid a lot less than your white male colleagues for the same work.
 
And there is nothing like opening a business and having to literally name your price to bring the money wounds you didn’t even know you had to light.
 
Money Coach Selomé Samuel and I get into the crying-on-the-floor moments that are an often necessary part of the healing process in our relationships with money.
 
If you struggle with pricing, saying no to pro bono work, or live in fear of being referred to as “expensive” you do not want to miss this episode.
 
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🍓 netpositivecoaching.co🍓 @netpositivemoney on Instagram
 
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#58 Upleveling My Relationship With Control | Entrepreneur Diaries

Today is a more personal episode. My business is in a moment of rapid acceleration and I want to document what it’s like for myself and for you. Business and life go soooo much easier when you relinquish control over what you don’t have control over. Namely: other people. You only get to control you, boo! And that’s challenge enough.
 
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#57 Trauma-Informed Money Manifestation with Samara Kasai

Manifestation is hot right now. From top business coaches to celebrities to mental health professionals, it seems like everyone is talking about it.
 
On the one hand, I love it because learning about manifestation has helped me to envision a bigger and better life than I realized was possible for me.
 
On the other hand, many popular teachings about manifestation often skirt or go full-on toxic positivity- often assigning individual blame to systemic problems. This, I don’t like.
 
When it comes to money, those of us who inhabit identities that have been historically shut out of wealth tend to have a lot of belief-building to do around our ability to earn a living without working ourselves into the ground or accepting a deeply unfair exchange for our labor. For those of us working through our money issues as we build businesses, I believe money manifestation can be both a hugely helpful tool and a deeply problematic way to blame ourselves for money wounds- depending on how you look at it.
 
The brilliant Samara Kasai stopped by The Irresistible Marketing Pod to help me sort through the nuance of how to use manifestation in a way that helps rather than hurts. The founder of Kasai Thrive, Samara (they/them) is a Manifestation & Business Coach and Self-Healing Mentor with a unique, trauma-informed approach. I am so grateful to them for sharing their wisdom and I know you’ll love this episode as much as I do.
 
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#56 Stop Skipping Stating The Obvious In Your Messaging

Don’t assume that because it’s obvious to you, it’s obvious to them. Effective messaging usually requires you to spell it out. Oh, and be careful not to speak at a 400 level when new customers need 101.Work With Me as Your Marketing Confidence Cheerleader
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#55 The Challenge of Simplicity

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.
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Sources of The Stats I Reference In This Episode
🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448
🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/
🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj