The Irresistible Marketing Pod

#3 Permission to Be Sexy In Marketing - With Cera Byer of Intuitive Edge Coaching

How sexy are you "allowed" to be in your business marketing? Can sexiness and professionalism coexist? F yeah, they can!
 
In this episode, I talk with my Business Coach & sexiness in marketing inspiration Cera Byer all about it. We cover:
 
How empowering it is to redefine "professionalism" for yourself
Why service providers need to show what it's really like to work with and be in community with them
Why your sexiness scaring some potential clients away is actually a good thing
How to handle haters & pushback
Why you can't control how others perceive you anyway
In fact, we couldn't fit all the nuances of this topic into one episode so I am actually planning on doing a series of Sexiness in Marketing. If you'd like to suggest a topic or a guest, email me at isa@misamessaging.com
Follow me: @marketingconfidencecheerleader
Follow my marketing agency, M.Isa- makers of irresistible marketing: @misamessaging
Work with me: Sign up for the Season of Support & snatch those irresistible bonuses before December 15th
Follow Cera: @intuitiveedgecoaching
Work with Cera: Join the Elemental Entrepreneurship Coven waitlist

#2 Signs You Need More Emotional Support to Do Right By Your Business

Today we uncover the thought loops that indicate you need more emotional support in order to create irresistible marketing + discuss how all the cool kids were fidget spinning in 2017- thanks to cool kid marketing.
 
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Apply to ✨🌞🌻Marketing Confidence Cheerleading 🌻🌞✨ Season of Support
Register for Why Nothing You've Tried For Marketing Has Worked & What To Do Instead
 
Fidget Spinner Segment Sources:
Dude Perfect. “Fidget Spinner Trick Shots | Dude Perfect.” YouTube, 19 June 2017, www.youtube.com/watch?v=3J6o7hcm8bE.
“How Did Fidget Spinners Get Popular.” Kickstart Side Hustle, 26 Oct. 2022, kickstartsidehustle.com/how-did-fidget-spinners-get-popular.
Lorenz, Taylor. “How 2 Teens 3-D Printed a Fidget Spinner Empire Out of Their High School Science Lab.” Mic, 23 May 2017, www.mic.com/articles/177801/how-two-teens-3-d-printed-a-fidget-spinner-empire-out-of-their-own-high-school.
Luscombe, Richard. “As Fidget Spinner Craze Goes Global, Its Inventor Struggles to Make Ends Meet.” The Guardian, 28 Nov. 2017, www.theguardian.com/lifeandstyle/2017/may/03/fidget-spinner-inventor-patent-catherine-hettinger.
Plafke, James. “Fidget Spinners Are the Must-Have Office Toy for 2017.” Forbes, 23 Dec. 2016, www.forbes.com/sites/jplafke/2016/12/23/fidget-spinners-are-the-must-have-office-toy-for-2017/?sh=2f7026818a4d.
Saturday Night Live. “Cartier Ad - SNL.” YouTube, 21 May 2017, www.youtube.com/watch?v=iN6df0twmJQ.
Schneider, Rebecca. Fidget Spinner Manufacturers Are Marketing Their Toys as a Treatment for ADHD, Autism, and Anxiety. 2 May 2017, www.vice.com/en/article/53nm5d/lets-investigate-the-nonsense-claim-that-fidget-spinners-can-treat-adhd-autism-and-anxiety.
Strauss, Valerie. “Schools Are Banning Fidget Spinners, Calling Them Nuisances and Even Dangerous.” Washington Post, 1 June 2017, www.washingtonpost.com/news/answer-sheet/wp/2017/06/01/schools-are-banning-fidget-spinners-calling-them-nuisances-and-even-dangerous.
The Economist. “The Lessons of Fidget Spinners.” The Economist, 7 Sept. 2017, www.economist.com/business/2017/09/09/the-lessons-of-fidget-spinners.
 

#1 What’s My Special Sauce?

If you're worried about standing out in a crowded market- this is the antidote! Here's how to stop obsessing about the competition and find your special sauce.
 
Plus, bonus real-world Irresistible Marketing example: online pet retailer Chewy sends flowers, cards, & pet portraits to customers who recently lost a pet.