#54 The Challenge of Simplicity

Simplicity - both in terms of brevity & removing complexity - is a messaging skill you’ll need to invest in one way or another. It’s the difference between spray & pray marketing and marketing that hits bullseye after bullseye.

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Sources of The Stats I Reference In This Episode

🍓Lindgaard, G., Fernandes, G., Dudek, C., & Brown, J. M. (2006). Attention web designers: You have 50 milliseconds to make a good first impression! Behaviour & Information Technology, 25(2), 115–126. https://doi.org/10.1080/01449290500330448

🍓Laja, P. (2022, December 16). 10 Useful findings about how people view Websites. CXL. https://cxl.com/blog/10-useful-findings-about-how-people-view-websites/

🍓Fitzgerald, A. (2021, December 22). What Is the Average Time Spent On a Website? [+ How to Improve It]. HubSpot. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj

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