#20 2 Years In: a (Business) Survival Story

I recently celebrated my business’s second birthday. I’m really happy, proud, and grateful to have made it this far- especially in light of the alarming statistic that more than 30% of new businesses fail by their second year.

 

But, I wanted to give you an honest accounting of what it really took to get here. Sans Instagram filter, sans positive spin, sans boot-strapping nonsense.

 

So, here’s what it really took, the risks I had to take, and the hardest-won lessons I learned. I share hoping that this can bring you some ease and convince you that:

 

✨ You’re not behind, give it time

✨ Your heroes had help

✨ Your mistakes are your biggest teachers

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